Instagram Marketing: Use Hashtags to Grow Your Business

Instagram has become a significant marketing tool in social media marketing. Instagram has a large audience that is engaging with brands and resulting in high engagement overall. On Instagram, 80% of users follow at least one brand, and 60% of users discovered new products or services through the Instagram platform.

The Instagram platform keeps growing and making it more valuable for brands and businesses with a strong visual appeal.

Follow the given below Instagram marketing guidelines to improve your brand presence.

Optimize Your Instagram Profile

First of all, set up your Instagram business account if you have not yet. After that, fill up your Instagram profile, add a logo that represents your brand, add a keyword-optimized description that describes your brand. Focus on branded hashtags also include hashtags in your profile description. Also, add a clickable link to your bio.

What Images and Videos work best on Instagram?

If you want to see results on Instagram, you need to know what types of posts perform best on Instagram. For this, you have to understand the needs of your audience and what kind of content they want. Because some users want to see promotional posts, motivational quotes, product photos, and informative content, make a complete strategy of what to post on Instagram by understanding your audience. It helps you to engage the right type of audience with your brand.

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Hashtags

Use hashtags in the right way because it is a more significant factor that will define your success on Instagram. Use 8 to 11 hashtags in a post because it is an ideal way.

Branded Hashtags

Brands have unique branded hashtags. List your branded hashtags in your profile.

Contest Hashtags
Contest hashtags are a type of branding hashtags that are created for a specific contest.

General Appeal Hashtags
General appealing hashtags can help you to get a significant reach on your posts because they are more likely to be explored out.

Niche-Specific Hashtags
Each industry will have phrases and keywords that are relevant to their target audience. These are the niche-specific hashtags and help you to drive relevant traffic.

The use of the hashtags in the correct way will maximize your reach and results.

Get Verified on Instagram in 3 Simple Steps

If you’re looking to understand the way to get verified on Instagram, you have come to the correct spot. During this guide, we’ll show you ways to apply for Instagram verification and also provide some useful tips to become eligible for Instagram verification.

What does Instagram verification mean?

Instagram verification means building your Instagram account as the authentic presence of a famous name, celebrity, or global brand. Instagram verified-account gets a verified badge. It’s a blue sticker with a bit checkmark that appears near to your username. You’ll apply for Instagram verification with both a personal or a business account.


The blue check helps people to avoid fake accounts and find the brands or public figures they need to follow. It appears on your profile and also in embedded posts. Blue check helps users to search out the vital account of the people and brands they’re looking to follow.


Also, it’ll assist you to differentiate between a celeb account and a follower account for that celebrity. Similarly, for brands, it can help your brand and avoid copying or stealing your content and followers.


Behind that, it’s a bit status symbol. consistent with Instagram itself, the verification badge is proof that you’re “important.”

Who is eligible to be verified on Instagram?

Instagram verification is kept for accounts that Instagram believes that within the interest of the general public. Primarily, it might help if you were a famous person, celebrity or global brand.


Also, Instagram explains the necessities to urge a verified badge on its website. Your account must also be:

Authentic

You must be a real person, registered business or brand to urge verified on Instagram.

Unique

Your Instagram account must be the unique presence of the person or business it represents. Just one account per person or business is often verified on Instagram, with exceptions for language-specific accounts. Also, fan accounts don’t qualify for this.

Public

If you’re looking to verify your Instagram account, confirm that your account is open and viewable to everyone. Because private Instagram accounts don’t qualify for verification.

Complete

Your account must be public, complete bio, profile photo and have a minimum of one post. Also, your profile can’t include “add me” links to other social media sites.

Notable

Again, your account must represent a well known and highly searchable person, brand or entity.



Related Article: How to Get Verified on Instagram in 2020: The Essential Guide

How to apply to get verified on Instagram

Applying to get verified on Instagram takes only a couple of steps. Here are the three easy and straightforward steps to get verified.

Step 1: Log in

First of all, log in to your account. If you’ve got more than one Instagram account, confirm to log in to the account you would like to verify.

Step 2: Request verification

1. Tap the menu icon within the top right corner of your Instagram profile.

2. Click the Settings bar icon at the bottom of the screen.

3. Tap Account.

4. Tap Request verification.

Step 3: Confirm Your Identity

1. Fill your Instagram account name and also complete the subsequent details:

Full Name: Add your full legal name because it appears on your government-issued identification.

Known As: This could be your name or the corporate name. Use the name that individuals usually know you.

Category: You’ll choose a category from news/media, sports, politics, music, fashion, entertainment, influencer/blogger, brand/business/organization or other. Pick one among them that provides an understanding of your Instagram account.



2. Upload a replica of your government-issued photo ID or a politician document of your business. For an individual, you’ll use a passport, driver’s license, or government-issued ID. For a business, you’ll use an income tax return or a utility bill for your company.


3. Tap Send

Once you click on the send button, Instagram will take a review of your application for verification. With all other factors, they’re going to look to “confirm the authenticity, uniqueness, completeness and notability” of your Instagram account.

After reviewing your application, Instagram will tell you about the main points that your request is approved or rejected. You’ll see the information in your Instagram notifications.



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Instagram Marketing Strategies to Develop Your Brand

Instagram Marketing Strategies

Instagram has emerged as the best social media marketing tool. Instagram marketing strategy helps businesses to grow and achieve their objectives. An Instagram marketing plan could be a set of goals, actions, and processes defined by companies to use Instagram as a medium for attaining its marketing also as business goals. Instagram marketing strategy is an important part of social media marketing.


Instagram allows businesses to extend followers through organic and paid methods. You’ll achieve this objective by sharing relevant, original and interesting content. Here we explain some tips which will help keep you on target to attain your Instagram marketing goals.

Optimize Your Instagram Bio

Instagram bio may be a small below your username. It’s used to share information about your brand. During this area includes your name, product or service description. In your bio, confirm to add a correct and concise summary of your brand. You’ll also add a hashtag and a link in the bio.

Create a Content Calendar for Instagram

It’s important for you to urge maximum output from Instagram as a channel is to be consistent in publishing content. Hence, having a content calendar in situ helps marketers keep their posting schedule on target . to stay your audience engaged, use the proper sort of content and format in your calendar like images, videos, text graphics, quotes, memes, and infographics.

Include Relevant Hashtags

Hashtags game are solid on Instagram. Instagram allows content search on the Discover tab supported a hashtag search query. Users also can follow these hashtags a bit like Instagram profiles, and therefore the content published using these hashtags will show up in followers’ feeds. Instagram uses hashtags to form content suggestions for users.



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4 Best Instagram Marketing Tips

Instagram is the most popular social media platform. The only difficulty is to make sure your post reaches the whole audience, which you’d wish to target to boost your brand visibility.

The days are gone once you add some random hashtags to your posts - Now it becomes much more a science. So you’ve got the right strategy to market on Instagram.

Here are some high-quality tips to urge the utmost advantage through Instagram for your business.

Clearly express what you’re doing

Set up your Instagram profile correctly. Use a profile image that defines your brand clearly; confirm to add a bio within the Instagram profile that conveys a clear message about your brand. Also, don’t forget to include your website URL in your profile.

Give your posts distinguishing look

Instagram is also a visual platform, so take advantage of it and make it more need to recognize your brand. Use a standardized and artistic style in your posts, which helps to identify your brand on Instagram instantly.

Get active!

Take a glance at what your competitors do on Instagram and, more importantly, who your audience is. Cross-check who is commenting on your posts - engage with them by replying. This way, you’ll start building your audience that’s actively interested in what your business offers.


Hashtags are Instagram’s signposts

Hashtags help people go through many posts to hunt out what’s relevant or of their interest. Research shows that using 10+ hashtags is excellent, but don’t do that because it’s slightly spammy, and fewer is more surely fits here.

However, many people use this, so inform use relevant hashtags. You’ll check popular hashtags tools such as Hashtagify.

It’s an excellent habit to research successful Instagram accounts and also your competitors. Learn from them how they’re using hashtags and what they’re doing.

Find hashtags that are popular and relevant to your business. It helps you to interact with the audience immediately and boost your profile.

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5 Successful Tips for Instagram Marketing

Instagram Brand Marketing

Instagram has become a great marketing tool over the years. Additionally, it's become an efficient selling platform for people who want to sell their products online. Marketing on Instagram isn't any more a game. With the introduction of the newest functionality, it's now a direct selling avenue for eCommerce brands.

The growth of Instagram has prompted eCommerce shopping and advertising opportunities on this social media platform.


Are you ready to sell on Instagram? Keep reading to know several powerful Instagram shopping tips for eCommerce marketing success.

Optimize Your Instagram Profile Page

When it involves using links on Instagram, you've got your bio that provides a hyperlinked opportunity. Users must have a minimum of 10,000 Instagram followers to include links in Instagram stories.

It highlights the importance of your profile, and you'll be ready to use this page to work in your favor. Include a link in your bio section that leads users to a shoppable landing page.

Sell with Instagram Stories Ads

Instagram stories is another avenue where you'll sell on Instagram. Due to the character of this content, Instagram stories became an honest avenue for advertising.

However, if you'd wish to market your products organically through Instagram stories, here are some ways to undertake and do so:

Provide information on a couple of few products launches through vertical videos or graphics.

Use Instagram Live to provide a behind the scenes to explore new products or promotions.

Utilize Instagram's Shoppable Posts to Sell Directly in Posts

For instant, the sole way to sell products on Instagram was possible through that link in your profile. After the updates, shoppable Instagram now allows users to click on products displayed during a photograph or story. Once the user clicks on the merchandise, they're sent to a page with a descriptive product copy and call-to-action. This CTA leads shoppers immediately to the respective product's page on your website.

Give Snea Upcoming Products

Are you excited about your new product and wish to form a buzz around it? Instagram could even be your answer.

Why does one not need to share this with your Instagram followers? Loyal fans of your brand will appreciate having an exclusive sneak peek at new products and stir up conversations about the launch.

If you think that that is appropriate, run a buying deal exclusively for your Instagram followers. Alongside photos and videos of the merchandise, add a unique promo code to your post or story copy.

Run Contests and Boost your Profile

Instagram contests can reach and interact, potential customers while highlighting your latest products. Whether you've got started a fresh blog, created an eCommerce store, or want to promote your Instagram profile on your website, you'd wish to unify your messaging.


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