Saturday 29 February 2020

Instagram Marketing: Use Hashtags to Grow Your Business


Instagram has become a significant marketing tool in social media marketing. Instagram has a large audience that is engaging with brands and resulting in high engagement overall. On Instagram, 80% of users follow at least one brand, and 60% of users discovered new products or services through the Instagram platform.

The Instagram platform keeps growing and making it more valuable for brands and businesses with a strong visual appeal.

Follow the given below Instagram marketing guidelines to improve your brand presence.

Optimize Your Instagram Profile

First of all, set up your Instagram business account if you have not yet. After that, fill up your Instagram profile, add a logo that represents your brand, add a keyword-optimized description that describes your brand. Focus on branded hashtags also include hashtags in your profile description. Also, add a clickable link to your bio.


What Images and Videos work best on Instagram?

If you want to see results on Instagram, you need to know what types of posts perform best on Instagram. For this, you have to understand the needs of your audience and what kind of content they want. Because some users want to see promotional posts, motivational quotes, product photos, and informative content, make a complete strategy of what to post on Instagram by understanding your audience. It helps you to engage the right type of audience with your brand.




Hashtags

Use hashtags in the right way because it is a more significant factor that will define your success on Instagram. Use 8 to 11 hashtags in a post because it is an ideal way.


Branded Hashtags

Brands have unique branded hashtags. List your branded hashtags in your profile.


Contest Hashtags
Contest hashtags are a type of branding hashtags that are created for a specific contest.


General Appeal Hashtags
General appealing hashtags can help you to get a significant reach on your posts because they are more likely to be explored out.


Niche-Specific Hashtags
Each industry will have phrases and keywords that are relevant to their target audience. These are the niche-specific hashtags and help you to drive relevant traffic.

The use of the hashtags in the correct way will maximize your reach and results.

1 comment:

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