Most Effective Instagram Marketing Strategy

Instagram is a popular social media network. It’s become the most effective platform for brands, advertisers, and consumers to market their products. No social media marketing plan is good without Instagram. Because Instagram has quite 1 billion + monthly active users. 90% of users follow a business account on Instagram, and 500 million + accounts use Instagram Stories each day. So, no marketer wants to miss this opportunity to promote their business online.

If you’re looking to reinforce your visual identity and wish to get more value on Instagram, follow these guidelines to develop your Instagram marketing strategy.

Optimize Your Instagram Profile

Consider the following things while creating an Instagram business account and profile.

• First, switch to a business account that comes with more in-depth insights.
• Use your business name as a full name and username. If it’s impractical, at least use the essential part of your business name.
• Use the brand as a profile picture.
• Summarize your business within the bio. Also, add branded hashtags and clickable URLs within the bio.
• Add direct URLs to plug a product or landing page.

Instagram Stories for Marketing

Instagram Stories are an excellent method to share interactive content. You’ll share Stories as your regular feed; it’s important to share unique and artistic content here. you’ll do tons with Instagram Stories option:

• Add location-based hashtags and product-related hashtags
• Create an emoji slider, poll or ask a question
• Add a clickable link
• Add filters on your photo
• Write or draw on images

Stories disappear after 24 hours, but with the Highlights option, they’re going to live permanently. Your Highlights part works as a menu where you’ll post Instagram Stories that are valuable for your viewers. Consider them as an extension of your Instagram bio.

Videos for Instagram Marketing

Short Videos

Short videos added to your Instagram feed and Stories. By default, they need to be muted, so post understandable videos, although they muted.

Instagram TV

IGTV is used to share longer videos like tutorials, interviews, or product reviews. IGTV Videos are up to 10 minutes or 1 hour longer if you’ve got a verified account.

Instagram Live

When you use the Instagram live option, online users will get a notification to join. Use the Instagram live video option to share something important that you want to share immediately. There’s also a built-in chat feature to conduct a Q&A session.



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