Instagram Live is a tool in Instagram Stories that gives users the choice to stream video with fans and interact with them during a real-time. When somebody broadcasts a live video on his account, a circle highlights his profile picture in Instagram Stories to send a notification to his followers that they can watch the live stream.
How to use Instagram Live for Marketing?
Product Marketing
You can advertise products with Instagram Live features through demos, tutorials, product teasers or announcements.
Ecommerce
Notify your followers with a limited time offer or sale with this feature.
Branding
Show the behind-the-scenes content of your business or use branded hashtags.
Influencer Marketing
It allows influencers marketers to engage followers with your brand.
Lead Generation
Create leads with user-submitted questions, leading to landing pages and more.
Instagram Live Features
- Live stream video in real-time
- Save highlights of video on Instagram Stories
- Interact with followers as they post likes or comments
- Pin follower comments to the top of the video
How to use Instagram Live
- Ready to Stream the Video: Choose when and where you need to broadcast the video. Announce the time of the live video show to improve the possibilities that users will see your video. Set up the products, people you want to stream.
- Choose the camera icon or swipe right to your Instagram feed
- Select the live option to start a live video
- Tap End to stop the live stream
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