Use Instagram Hashtags to Build Your Audience

Instagram hashtags are still an efficient way to get more interest in your Instagram posts in 2020.

A post with a single Instagram hashtag gets more engagement than without hashtag posts. So it is really worthy to create a hashtag approach for your brand if you want to grow your Instagram account.

Why Use Instagram Hashtags

If you are new to Instagram, you may not “get” how hashtags exactly work.

There is plenty of reason why the majority of businesses add hashtags in their posts. Below are some main points why hashtags are used to get attention.

Hashtags Make Your Content Easier to Find

Use Instagram hashtags because it makes your content more discoverable.

Utilize your time and energy wisely when posting content on Instagram.

Use relevant hashtags and branded hashtags. Because users can find content by searching hashtags or tap in related posts for a specific hashtag.

Hashtags Boost Audience Interaction

According to statistics, posts including at least one hashtag get more engagement than those who use none.

Followers interest with easy and understandable hashtags. So that’s why many brands advertise their own branded hashtags to boost interactions with their audience.

How to Use Hashtags for Instagram

Use Relevant and Brand-Specific Hashtags

The most useful hashtags are the ones that express your customers’ voice.

Just set tags that are popular enough to use and stay relevant to your brand and also use your brand name as a hashtag.


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